Conventional KAM trainings often make the problem worse. Their focus is on thick manuals on how to treat and deal with customers which requires time consuming paperwork. This frustrates salespeople and takes the focus away from selling and reaching important goals.
Results with clarity and simplicity
Gazing Systems' Strategic Account Management™ -program offers a very practical approach to the issue. It removes unnecessary and difficult systems and replaces them with clarity and simplicity.
The one-page map of Mindset SAM™ closely shows the state of customer management. It tells how time and energy are invested in different things on developing relationships with customers - usually on multiple levels inside the organization.
These things result in focused and effective sales strategy which is based on a deep understanding of the needs of an individual customer. Practical tools, that are possible to integrate to a company's own CRM systems, are used to understand customer situations.
The best thing in all of this is a fact-based approach that produces instant results: after the training salespeople have analysed key customer relationships and listed individual sales opportunities.
Benefits of the training:
- You'll learn to efficiently manage extensive accounts
- You'll know how to direct your energy to the right things in account management
- You'll grow to be the customer's strategic partner
- You'll improve your ability to make results as your competence increases
